Sanat Mehta Vice President-Business Development Bharat Insulation Company (India) Pvt. Ltd.

A word for the company and its products range. How do you view about the Indian wire & cable industry post COVID- 19?

Bharat Insulation Company (India) Limited (BIC) was established in Bombay and has been in the forefront manufacturing of various types of Winding Wire Made of Copper & Aluminium (both Round and Rectangular) and Copper and Aluminium Conductors. Our products find their application in all kinds of Rotating Machinery, Transformers, Automobile Electricals, Switchgear, White Goods / Home Appliances / Industrial Appliances, Luminaries, and Electronic Components.

In pursuit of achieving business excellence, our motivated team develop, manufacture and supply products and offer services that exceed the expectation of our customers. This is in keeping with our corporate policy that ensures total quality management leading to customer satisfaction

The consistent quality of our products and competitive pricing has helped BIC build a wide client base that includes many discerning multinational corporations, Large, Medium and Small manufacturers. Our network of Regional offices and Dealers is spread all over the country enabling timely deliveries to our customers.

Also, like most other industrial sectors, the Indian wire & cable industry has been a bit slow and will remain stunted in the short term but in the long term we see great prospect’s opening up.

Of the three major user-industries, ie telecom, automotive and energy, which offers high growth potential? Also brief us about growth prospects in these three segments for BHARAT INSULATION products?

According to me, the automotive sector has the highest growth potential for BIC.
The number of electric vehicles is growing at an exponential rate and we expect it to grow further, we will see a higher demand of winding wire in the coming years.

What are your latest innovations/ techniques using in Copper Winding Wires?

We are in the process of prototyping wires which will be revolutionary for the traction motors/electric vehicle motors in addition we have upgraded our technology by means of acquiring the latest machines for the products we make to make ourselves future ready.

What would be the next level/future plan for Bharat Insulation in terms of expansion, distribution, improvisation, technological up-gradations etc?

For BIC our future plan for expansion is in varied products like specialty cables, varnishes and wires for electric vehicles and aerospace. In terms of distribution, we are in almost every state in the country and expect to be in the ones we are not by 2022. In addition to this we are focusing heavily on exports of specialty products.

What’s at the heart of the business philosophy of your company?

We believe in upholding the trust of our stakeholders by guaranteeing superior quality products at a competitive price in the market. We have maintained our business ethics throughout a period of 60 years by delivering what we promise.


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